I'm New
Just as your visitor center is the most important destination for your first-time visitors, your church website 'I'm New' page is the most important page for your website visitors.
The I'm New page is not an exhaustive review of everything that your church has to offer but provides the visitor with information needed for a successful first visit.
I'm New Link
To begin with, let's look at the placement and function of the I'm New link. Since this is the most important page for a potential visitor the I'm New link needs a prominent position in your navigation system.
I suggest it should occupy the number one position and should be a single click link. When a visitor clicks on the link, it should take them directly to the I'm New page and not expose a dropdown list with other sub choices.
This can cause confusion for a visitor. I'm New is not a discovery process but a link to a single page with specific information.
What type on information should be on an I'm New page? I believe the information should focus on your weekend service.
This is the main entry point for the majority of your visitor's first-time experience with your church.
I provided an example I'm New page below containing what I believe to be the needed information for this page.
Welcome Promo Video
If you have the means to do this, create a video that captures the life of your church.
I have watched a lot of church welcome/promo videos and the ones that show the life of the church are more impactful then a welcome video that consists only of the pastor speaking.
You could blend the two together though and come up with a fantastic finished product. So, if you could produce a video then do it.
If this is outside of what your church could do, then use an image. Take a picture of people in your church smiling just don't use stock photos that you purchase online - like the one I used below.
Service Times
Your promoting your weekend service(s) so start with a short description that conveys the overall vibe of what your services are like. Keep it simple.
Follow this with a listing of the days and times that you meet.
WebToChurch Gift Voucher Form
Next is the WebToChurch Gift Voucher Form. You want this closer to the top of the page to signify it's importance. Your visitor will be able to fill out the form for a gift voucher, and then we have their email address to begin our connection strategy.
Child Care and Youth Ministries
For visitors with children some of the most important bits of information is on child care and what's available for their children and youth during the main service times.
On this page, you can keep the information short and brief. Most visitors at this point just want to know what you have available. You can add 'Learn More' links for the visitor that would like to dig deeper.
Current Sermon Series
After talking with many people I have discover that people want to know what the upcoming sermon is about. They would prefer more than the series title.
As a former pastor I know that it can be difficult to have this information out ahead of time, but now that I am sitting out in the congregation I see opportunity missed by not providing and preparing your congregation for hearing your upcoming message.
This is why I recommend placing this information on the I'm New page. This may be the message that your web visitor is needing to hear. It may be what draws them in. In the WebToChurch application we have an embed code available that will keep your sermon series information updated. You can place this on any page in your website.
Contact Info with Map
Then final items of information necessary to include on the I'm New page is contact information and directions to your location. For contact information include an email address that is checked on a daily basis and a phone number that is answered by a live person.
Add your physical address and include a map showing where you're located.